To be successful online, you must focus on following step-by-step activities:
- Build your Online Business
- Promote your Online Business and then
- Accelerate your activities
Build your business by designing websites, micro sites, and web pages, as landing platform for the sales pages; Promote your business by online marketing activities such as
- Search Marketing,
- Social Media Marketing,
- Email Marketing,
- Video Marketing etc. and
Accelerate your business by Advertising activities such as on Google Adwords, Facebook Ads and other Ad Networks.
Benefits of Building your Online Business
To be successful in an Online Business, you need to have your own website. If you are not yet sure about whether you need a website – here are just some of the advantages of having your own site:
1) You can Brand Yourself – Branding allows you to become known around the Internet. It gives you a unique personality on the Internet and sets you apart from the millions of others out there.
2) You Control the Content – Having your own website means that you are 100% in control of your own products. When you start to run your website you want to be able to advertise products on it. Many of the free website solutions do not allow you to do any sort of advertising or force you to display their advertising. If you own your web site, within the terms of the hosting company, you can control the content on your site.
3) You can Build a Prospects’ List – Building a list is the best way to sell products on the internet. Having your own list means that you can automatically send follow up messages to your subscribers, create trust and build a relationship with them.
4) You can Get Traffic from The Search Engines – search engine traffic is the best and most targeted traffic. When you have your own website, you can control the content and build links to your site, which will help you to rank in the search engines.
5) Optimize ROI: You can focus on products and services that work and deliver ROI, and eliminate those activities that are not paying off.
Steps to Build your Online Business
Online Business building mainly consists of following 3 steps:
Domain Registration: Domain is your online business identity, popularly seen as
Hosting Setup: Your Websites are stored on big server farms. Hosting service providers have infrastructure facilities to provide security for storing and managing your Website, Email Services etc.
Website Design: Your Website is the digital content of your Online Business. This mainly contains: Web Pages, Graphic Images and Copy Contents etc..Here you can have showcase of your products, services, your offerings etc. and then call to action like opt-in form for subscriptions, leads or registration for an event etc.
I shall continue in my next part: How to promote your website online.